There seems to be a misperception in the essential oil world that higher cost means higher quality. That’s not the case with Butterfly Express. As I mentioned before, Butterfly Express oils are 100% therapeutic grade essential oils. They are a very high quality essential oil that has been tested, certified, and approved. So why are they so affordable? Well, there are a number of factors that contribute to their affordability.
When a company sets a price point for their product they need to consider things like overhead, pay-roll, profit margin, etc. There are other things that go into determining the retail price, but those are three that I’m going to talk about today.
First, overhead. Butterfly Express has a modest, but sufficient, office, warehouse, and factory in Preston, Idaho. They don’t have expensive multi-level office space or international offices that need to be paid for. That eliminates expenses that drive up the cost of the essential oils.
Second, payroll. Butterfly Express is not a multi-level manufacturer. As with all things, the closer you get to the source, the less expensive the product. Businesses all over are promoting, “cut out the middle man.” A perfect example is a food co-op. When you purchase from a food co-op you spend less than if you purchase from the grocery store. Butterfly Express isn’t a co-op, but they don’t have a lot of “middle men” either. They have employees and distributors. That’s it. You either purchase whole sale – directly from the owners, or you purchase retail. There aren’t six other people between you and the owner who each need to make a profit.
Third, profit, or as I like to call it – intent. The intent of Butterfly Express is really what makes this company as wonderful as it is. The intent of the owners is not to become multi-millionaires. They don’t own a jet, they don’t take expensive vacations, they have a very humble home. And that’s the way they like it. They sell essential oils because they know they work, and they want others to benefit from them just as they have. Essential oils have saved their lives – literally – and they want to share that with others.
Those three things - overhead, payroll, and intent keep Butterfly Express oils affordable. The INTENT of the owners is what makes the company the success that it is.
A quality product at an affordable price and owners with integrity and good intent are the factors that really sold me on Butterfly Express and the reasons I chose to become a distributor.
Are there other quality essential oils on the market? Yes, but if I can get a very high quality oil at an affordable price AND support a company with ethics and values that I agree with, then that’s the company that will get my business.Did you like this? If so, please bookmark it, RSS feed.